ANKR Authorized Reseller Requirements & Expectations

Overview of ANKR Authorized Reseller Program

The primary goal of the ANKR Authorized Reseller Program is to reward ANKR partners for helping to drive our mutual strategic objectives.

                • Grow profitable revenue by aligning resources

                • Acquire new customers

                • Keep customers current on ANKR’s latest technology innovations

We believe that together with our resellers, we can achieve these goals. We are committed to rewarding resellers who work toward these goals through better reseller program infrastructure, training, and incentives. ANKR will provide both financial incentives such as rebates, marketing funds and non-financial incentives, such as exclusive content, training, and public recognition to resellers who work with us to drive these objectives. For the sake of clarity, the terms “partner” and “partners” in this document refers to participating resellers and vice versa.

Program Requirements:

The following Requirements have been put into writing to establish a checklist for those resellers who wish to become a part of ANKR’s Authorized Reseller Program. In order to be considered as an Authorized Reseller, a company must have the capability to meet all of the following requirements. Accepting and signing the Reseller Agreement is a pledge to meet the following requirements.  

You can read the entirety of the ANKR North America Authorized Reseller Agreement hereThough resellers are divided into 1 of 4 tiers based on their respective sales volume, the following requirements for each tier are the same. All Partners are treated equally; no exceptions apply.

1. Maintain Current Business Information & Disclose All Locations That Carry ANKR

Maintain accurate and up-to-date company information and disclose all retail locations that carry ANKR throughout the term of your reseller relationship with ANKR.

Qualifying retail locations can only be one of the following: your physical brick & mortar store(s), your commerce-enabled website(s), or temporary storefronts (events trade shows, pop up stores, etc.).

2. Report Sell-Thru For Physical Location(s) and Ecommerce Sites

    Reseller must provide sell-thru information by SKU and approved retail location upon request. ANKR reserves the right to perform an audit of financial statements pertaining to ANKR sales or the business operations (conduct) to ensure compliance with this policy.

    3. Follow ANKR’s Trademarks & Brand Policy

    Reseller must comply with ANKR’s Trademark & Brand Policy and represent yourself as an ANKR Authorized Reseller in all online advertising & sales collateral.

    Setting up businesses, registering domain names, or social media usernames that contain any of ANKR’s trademarks is strictly prohibited. To ensure compliance with ANKR’s Authorized Reseller Policy, you must only use approved marketing materials for all ANKR products.

    You can read the entirety of ANKR’s Trademark & Brand Policy here

    4. ANKR’s Minimum Advertised Pricing Policy

    In order to protect ANKR’s reputation for superior technology and quality products, as well as the fair competition between Resellers, ANKR has established a Minimum Advertised Price (MAP) for selected ANKR SKU’s as set forth later in this document and elsewhere on the ANKR Partner Portal.

    Reseller must understand their obligations under ANKR’s MAP Policy and abide by them. You can read the entirety of ANKR's Minimum Advertised Pricing Policy here

    5. Sell to Retail Consumers Only

    Reseller may not sell in bulk to B2B accounts, wholesalers, or freight forwarders/drop shippers for other retailers. Reseller may only sell to end consumers only. 

    6. Only Purchase ANKR Products Directly From ANKR and its Assigned & Authorized Distributors

    Reseller must not buy ANKR products from other retailers, or from other sources not explicitly endorsed by ANKR. 

    7. Only Sell ANKR Products in Original Packaging

    Reseller may not alter original ANKR packaging in any way prior to reselling ANKR products. Removing ANKR products from packaging and reselling ANKR products in a different packaging or under a different name is strictly prohibited. 

    8. No Bundling ANKR Products Without Obtaining Permission

    Reseller must not re-SKU or bundle ANKR products in your online assortments & data feeds without receiving prior written permission from ANKR.

    In order to receive permission to bundle ANKR products, please email

    9. Bulk Sales

    Reseller agrees to reasonably cooperate with ANKR in preventing unauthorized exportation of ANKR Products. For ANKR products which incorporate an individualized numerical designation (e.g. serial number) and which are sold in bulk, defined as four (4) or more units in a single transaction, or ten (10) or more units purchased by the same individual within thrity (30) days (“Serialized Bulk Products”), Reseller shall endeavor to request the following information: customer name, customer address, customer phone, product serial numbers, and dates of transaction. The customer information is not required to be transferred to ANKR, however it should be used to identify suspicious purchase patterns. In the event the customer refuses to provide such information, Reseller should reduce the transaction quantity to below the applicable Serialized Bulk Products threshold.

    10. Customer Confusion

    Reseller will not advertise, market, display, or demonstrate non-ANKR products together with ANKR products in a manner that would create the impression that the non-ANKR products are made by, endorsed by, or associated with ANKR.

    11. Sell on Approved Retail Website(s) Only

    Reseller must only take orders via publicly accessible ecommerce enabled web pages hosted on approved websites owned and operated by your company.

    Selling on 3rd party sites (eBay, Amazon, Alibaba, etc.) drop-ship accounts (,,, etc.), classified sites (, Facebook Marketplace, etc.) or direct messages on forums is strictly prohibited.

    12. Sell to Customer(s) Within An Assigned Geographic Territory

    Reseller must restrict customer order shipments to shipping addresses located within your assigned country or designated territory. This includes selling or shipping ANKR products to end consumers online if your territory does not include the online channel.

    Reseller shall not sell, directly or indirectly or deliver any ANKR product to any country where a delivery of such ANKR product would be prohibited by any applicable laws or regulations.

    We do not sell product to the following countries, nor do our distributors or resellers: Sudan, Iran, Ukraine, Burundi, Central African Republic, Iraq, Lebanon, Libya, North Korea, Syria, Venezuela, Yemen, and Zimbabwe. Regions or countries in question should be approved by our sales team, who you can reach by emailing

    13. Ensure PCI Compliance

    Reseller must ensure PCI compliance for all approved commerce-enabled websites owned & operated by your company.

    14. Maintain Updated Privacy Policy

    Reseller must publish and maintain a publicly accessible privacy policy.

    15. Operate Ecommerce Business Separate From Offline Retail Business

    Reseller must plan inventory for your ecommerce business separately from inventory planned for your physical store’s business & provide accurate sell-thru numbers for each. Contact with any relevant questions about inventory planning sell-thru numbers.

    16. Security Measures From Ecommerce Sites and Fraud Protection

    Reseller must ensure industry-standard ecommerce security and fraud protection measures are in place, including two-factor authentication, authorized territory shipping restrictions, and customer fraud resolution procedures. Resellers are expected to obey the law, abide by policy rules, & serve customer needs to the best of their abilities.

    Failure to comply with all of the terms in ANKR’s Authorized Reseller Policy will result in suspension or termination of your account.